Restaurant Launches fight against Yelp reviews. Print
Sunday, 21 September 2014 13:49 - The owners of Richmond’s Botto Bistro have had it with reviews on the Yelp website so they are asking customers to give them just one star.

Chefs and co-owners Davide Cerretini and Michele Massimo have even posted a sign on the door of the restaurant offering discounts for bad reviews.

“Hate us on Yelp,” the sign reads. “Write ONESTAR review for Botto on Yelp and get an immediate 25 percent off any pizza & get free tickets to our cooking classes.”

Cerretini told the San Francisco Chronicle he has grown tired of the constant calls from Yelp trying to sell him advertising.

“I don’t have anything against Yelp,” he told the paper. “The idea is fantastic, but the blackmailing thing is ferocious. I think I should be the one deciding if I’m on the site or not. At least I can be there on my terms.” Read more