Chuck E Cheese being Let Go!

Wednesday, 04 July 2012 13:09

The company that operates the chain of Chuck E. Cheese children's pizza restaurants is retiring the giant rodent's outdated image — and the man who voiced its character for nearly two decades. CEC Entertainment Inc. says it plans to launch a national ad campaign Thursday with a revamped image of Chuck E. Cheese as a hip, electric-guitar-playing rock star. It's just the latest makeover for the 35-year-old mascot, which started life as a New Jersey rat who sometimes carried a cigar. Continue