Qsrmaagazine.com - In June, Muir decided to celebrate VO’s 80th anniversary by giving away the orange beverage at all seven Varsity locations. He was blown away with the results. Two news stations sent reporters, the event was covered online by the Atlanta Journal Constitution, and word spread on Facebook and Twitter. Sales catapulted roughly 3,000 percent, from 5,000 units per year to 15,000 per month. Continue

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