Subway ranked "Topps" in Social Media engagement!

Thursday, 21 March 2013 12:10

Nrn.com - Subway has earned the No. 1 spot in Vivaldi Partners’ annual “Social Currency Impact Ranking,” which includes 60 of the largest advertisers in the world, from retailers to restaurants. New York-based consulting firm Vivaldi Partners defines its “Social Currency” metric as a measurement of the extent to which people involve brands in their everyday social media activities, like sharing and posting messages, images and video. More than 5,000 people in the United States, United Kingdom and Germany were surveyed on their perceptions of more than 60 brands for this study. Continue