NRN.com - Restaurant brands are punting on expensive in-game commercials for Super Bowl XLVIII in favor of more cost-effective marketing strategies like pregame commercials or, increasingly, social-media campaigns before and during the big game.

Unlike last year, when Taco Bell and Subway ran in-game commercials during the National Football League’s championship game, no restaurants have announced plans to advertise during the Super Bowl, which will be televised Feb. 2 on Fox. The game’s airtime reportedly sold out last December, and marketers reportedly paid as much as $4 million for a 30-second spot. Continue