News-Press.com - A new wave of marketing in Southwest Florida has select restaurants doubling their sales thanks to text message coupons.

This modern marketing technique is a growing fad for local restaurants.

“It’s a unique way, the best way, to get the customer’s attention,” said Justin O’Brien, owner of two Fort Myers Pita Pits.

Customers are agreeing to receive SMS message coupons from select restaurants. SMS stands for a short message service, which is the most common text messaging service.

Through a mobile marketing service, restaurants purchase an allotted amount of text messages each month to send to registered customers. Continue