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Starbucks beats McDonalds? No Way.. Yes they do! |
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Tuesday, 12 June 2012 14:34 |
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Where’s the beef?
That’s what Wendy’s, McDonald’s and Burger King must be asking after General Sentiment, a Charlotte-based social analytics firm released its inaugural QSR MediaMatch report.
That new report examines which QSR (quick-service restaurant) brands enjoyed the most media value impact in 2011.
The big winner wasn't a hamburger chain. It was Starbucks.
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