After First Year in Franchising, Gourmet Scratch-Kitchen Brand Drives Innovation and Growth in New Markets

Charlotte, NC  (RestaurantNews.com)  As the brand prepares for six openings this fall, doubling its unit presence, Famous Toastery was recognized by Technomic at the food and restaurant research firm’s Restaurants Trends & Directions Conference this summer as one of 12 emerging restaurant brands.

“What Famous Toastery is focused on is an upscale, more sophisticated breakfast,” Darren Tristano, executive vice-president of Technomic said. “It’s higher-end, polished and more brunch-oriented.”

The Charlotte-based franchise’s success story dates back ten years since the first location set out to become the best restaurant in the breakfast, brunch and lunch category.

“There is no frontrunner in the better-breakfast segment and we see that as our niche to fill,” said co-founder and CEO Robert Maynard. “We do breakfast and lunch better than anyone else in the game. Our kitchen is fresh, our dishes are made from scratch daily, and we provide unique and enticing specials that keep our loyal fans coming back week after week.” Continue!