By Diana Udel,  KSC Kreate - Videos play a key role in consumer spending decisions and can be a major influencer in the way consumers relate to a brand. Videos can enhance time spent on site, drive conversion rates and encourage repeat visits.

With more than a third of U.S. consumers spending more than three hours a day online, restaurants have a significant opportunity to connect with consumers on a much deeper level through interactive and informative content. High-quality video showcases food and drink consumers can taste with their eyes, providing them with a more in-depth feel of a restaurant’s atmosphere and cuisine before they step foot in the door.

Here are five ways restaurants can incorporate videos into their marketing toolkits: Continue

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