Pizza Marketplace.com - Mobile, digital, radio, TV, billboards and mailings all have their perks, but restaurant marketing doesn't have to be expensive to be effective. Fox's Pizza franchisee Scott Anthony has been searching for the right balance for the past two decades. He offered some approaches that have worked for his business during a recent educational session titled "Marketing on a Shoestring Budget."

Getting started, he says, means building a "USP." "A 'Universally Selling Position' is a statement that emphasizes your strengths to your community. You have to be more than a generality," Anthony said. Continue