NRN.com - Interest in craft beer is skyrocketing among restaurant customers, with sales and trial rising with it, so operators must educate themselves about new beer offerings and trends in order to guide their guests toward their ideal new experiences, NRA Show panelists said.

“With so many craft beers now that have hit the market, and the attention to quality … that’s a lot of things you want your consumers to know and understand,” Patrick Kirk, director of beverage and guest experience for Minneapolis-based Buffalo Wild Wings, said during a session during the International Wine, Spirits & Beer Event. “We realized as we grew our menus and continued to promote crafts in more ways, we needed to find a way for our team members to talk about this with our guests.” Continue